"The person who is going to make all of the money in the future is the person who creates a filter. What is that filter going to be? Is it going to be the Hype Machine? It’s something that’s going to tell you what to listen to; the filter must be something that people trust. Blogs are on the road to that, but, if you go to Pitchfork the concept is clouded because there are too many different writers saying too many things; there’s no single opinion. The filter is going to be just like the radio stations. No one forced us to listen to those. We listen to the stations where that guy plays the music we like. It’s going to be the same type of thing online, but it’s going to basically tell you what to listen to, and it’s going to have a lot more elements besides music."
Bob Lefsetz on music blogs promoting music. Full interview here. (via Zoya & Taylor)
