Dec
8
“
Music label Asthmatic Kitty Records is experimenting with a new post-In Rainbows method of determining the price of an album. Instead of allowing the consumer to dictate price, Asthmatic Kitty looked to the next obvious choice to determine the value of an album: the music critic.
Today, renowned and respected indie rock critics Pitchfork Media released a review of Ropechain, the second full length album from Indianapolis-based Grampall Jookabox. Employing their 10-point system, Pitchfork scored the album at a 5.4.
Asthmatic Kitty will therefore sell Ropechain for $5.40 for 54 hours from 9am, December 8th.
” Asthmatic Kitty’s newsletters are so tongue-in-cheek it hurts. I LOVE them! Full announcement here.