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Authorship - the very idea of the individual point of view - is not a priority of the new [technological] ideology.
The digital flattening of expression into a global mush is not presently enforced from the top down, as it is in the case of a North Korean printing press. Instead, the design of software builds the ideology into those actions that are the easiest to perform on the software designs that are becoming ubiquitous.
"Jaron Lanier, You are Not a Gadget (kindle loc. 856) on the subtle effects of UI design. Consider Tumblr, Twitter and Facebook status/comment threads and their effect on the length of discourse.