Pretty Hype Machine, Zoya Feldman 2011
While chatting at my apartment recently, we realized that we all have a tremendous appreciation of the first major release by Nine Inch Nails, Pretty Hate Machine, from 1989 (22 years ago!).
The more we talked about it, the more we wanted to pay homage to the album on our site. Recreating the unique analog style was quite difficult (Rob Sheridan will agree), but nothing worthwhile is easy.
This is as much a tribute to the record as to Nine Inch Nails and Trent Reznor overall. He has innovated relentlessly over the past 20 years, inventing some of what we now take for granted as music fans. The incredibly produced live shows, being the first major artist to run a remix contest & subsequent community (whole companies have been built on this idea later), among the first to do paperless concerts with Ticketmaster, and more things I can’t think of right now. Oh yeah, The Social Network soundtrack was great too.
There are many great artists, but few continuously pay attention to all facets of their output with as much attention and creativity, even after reaching multiple levels of success.
Thanks for making a ton of great experiences, Trent.